Short Back & Sidewalks welcomes Natalie Jenkins as new CEO

Founder Craig Hollywood (L) with Short Back & Sidewalks’ new CEO, Natalie Jenkins (R). Photo: Matt Jelonek, Business News

Short Back & Sidewalks (SBSW) is thrilled to announce Natalie Jenkins as the new Chief Executive Officer.

Natalie, an accomplished leader in the community, cultural and creative sectors, brings a wealth of experience and passion to SBSW. She has led a number of highly successful not-for-profit and commercial organisations in both metropolitan and regional Australia and has previously run her own strategic advisory business.

“What started in 2015 as a couple of cutters giving haircuts on weekends in a Perth carpark to now, it's amazing to see where Short Back & Sidewalks SBSW stands today as we welcome Natalie Jenkins as our first paid staff member,” said founder Craig Hollywood.

 “Natalie brings over 30 years of experience at CEO/senior executive, strategic advisor and non-executive board director level, and we are honoured she is our new Chief Executive Officer.

 “We have great confidence in her ability to steer SBSW towards greater achievements in the future as we enter and exciting new era of growth.”

Natalie’s vision is to deliver meaningful outcomes as SBSW pursues regional services in Western Australia, expands in the eastern states and develops new models of service delivery. 

 “I am honoured to be given the opportunity to take such an impactful organisation, which is achieving so much already, and grow it so that it can impact positively on more people throughout the country, including regionally,” said Natalie.

“I’d love to see SBSW in every regional and metropolitan centre in the country – what a difference that would make to so many people and what wonderful community building it would result in."

Short Back & Sidewalks’ aim is to give 15,000 free haircuts and positive community connections per year by 2025.